SMCLA Blog
Social Media Club LA 2019 Board of Directors Nominations
As the year winds down, our Board of Directors begins planning for 2019. Our Board of Directors is 100% volunteer-based and dedicated to producing great panels, networking events, workshops, and happy hours for our SMCLA members and the greater Los Angeles social...
Social Media Club LA Showcase Wrap-Up
How did Jam City tap into the Harry Potter fan base to build buzz for the Hogwarts Mystery game? How did Fender use Social Media to launch American Originals? How did Coconut Cloud leverage Earth Balance's Instagram to build brand awareness? We learned that and more...
SMCLA Board of Directors Update
I wanted to update you all on some changes to the SMCLA Board of Directors. Jon Burk will be taking over as Director of Communications as of October 1st. Jon's background producing digital content for Al Roker Entertainment will add to our social media outreach for...
Social Media Crisis! Wrap-Up
It’s every social media manager’s worst nightmare: a full-blown public relations crisis on social media. The panelists at our September 24th event went through that nightmare, and we invited them to tell us about it. While we can’t reveal what brands they worked for,...
Navigating The Job Search: A LinkedIn Workshop
August 23 · General Assembly Santa Monica Hey job seekers! Do you get the sense that your LinkedIn isn’t working for you as hard as it should? Let’s change that. Learn how to stand out to recruiters in this powerful hand’s-on evening about LinkedIn with...
Summer Mixer 2018
July 18 · Solidarity It’s summer and time to mingle! Join American Marketing Association Los Angeles Chapter and Social Media Club Los Angeles for our 2nd annual mixer on the Solidarity outdoor patio. Last year our joint event SOLD OUT, so grab your RSVP...
Video-a-Go-Go! Wrap Up
Video marketing is going B-A-N-A-N-A-S. Are you putting video front and center as part of your social media strategy? You should be. How, you ask? Where? Why? And what about live-streaming? We answered these questions, along with best practices and case studies at our...
DTLA Summer Social Mixer – A #SocialMediaDay Meetup
Social Media Club Los Angeles and The Gypsy Shack are coming together taking over DTLA! Join us on Saturday, June 30th for a very social mixer at Arts District Brewing in downtown Los Angeles to celebrate Social Media Day. Connect with social media professionals, digital marketers, creators, influencers and more!
Email Marketing – How to Over-Perform in Digital’s Most Impactful Social Network
Who knew that email marketing could be so interesting? Everyone who attended our panel on May 21 now knows. Our panel of email marketing experts included shared their tips and tricks on email marketing.
Panel Recap: You lost the Facebook algorithm war! Now what?
You lost the Facebook algorithm war, now what? On April 17, we had a panel to help us answer that. We’re going to pat ourselves on the back and say that it was a GREAT panel! Who was there? Bryanna Duca - Social Media Strategist, Buzzfeed Klaus Badelt - Founder,...
Digital Summit LA 2018 – The Recap
We always like the Digital Summit LA conference because it goes beyond “101” into more detailed areas of social and digital. It’s also one of those conferences that almost everyone goes to, so not only is it educational, but it’s a lot of fun. We were proud to be a...
Recap: Chatbots: Big Data Tool or Creative Playground?
Chatbots are not just a passing fad. They are arguably the future of marketing and social media, as more people opt to go private on their social channels. Brands are using them for customer service, celebrities are using them to engage with fans, entertainment companies are using them to market movies…the opportunities are huge. On March 19th, we gathered a panel of experts to talk about what chatbots are, how to use them, and what the future holds. If you missed it, here’s our recap!
Thriving in Facebook’s “Friends & Family” World
Another day, another Facebook apocalypse. How has Facebook’s new “Friends & Family” algorithm change affected brands? Is organic reach possible anymore? Do you need to increase your advertising? On February 26th, we gathered a panel of experts to discuss what’s...
Introducing the 2018 Social Media Club LA Board of Directors!
I am excited to announce the new 2018 Social Media Club LA (SMCLA) Board of Directors! SMCLA is a local chapter of a global non-profit that’s dedicated to producing monthly networking events and panels to promote digital literacy and discuss trends in this ever-changing landscape of social media.
January Happy Hour and Networking
Join us at STK in West LA to kick off 2018 in style!
Come thirsty and hungry (and might we recommend an Uber ror Lyft?) as drinks and appetizers will be hosted from 6 – 8 PM with happy hour pricing in the final hour of the event, til 9 PM. Nobody networks like SMCLA, so don’t forget your business cards and best elevator pitch.