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Social Video:The Next Frontier

October 28 · BlankSpaces Santa Monica
Optimizing Legacy & Emerging Video Platforms
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In 1970, singer and activist Gil Scott-Heron famously sang “The revolution will not be televised” as social commentary on those tumultuous times. Fast forward to 2019 and not only will the revolution be televised, it will be tweeted, instagramed, incorporated into Stories, shared on Facebook, given a thumbs up or down on Youtube, amplified by influencers, peppered with brand integration, converted into a TikTok music video, and streamed across multiple devices from a connected iPhone!

If Gil Scott-Heron were alive today, he would note that the real revolution is the shift to non-stop video consumption across multiple platforms. Is your business video ready?

  • 81% of businesses use video as a marketing tool — up from 63% over the last year.
  • 6 out of 10 people would rather watch online videos than television.
  • 78% of people watch online videos every week, and 55% view online videos every day.
  • YouTube is the second most popular website after Google and users view more than 1 billion hours of video each day on YouTube.
  • 75% of all video plays are on mobile devices.
  • 53% of consumers report that they engage with a brand after viewing one of their videos on social media.
  • Facebook has over 8 billion video views per day. (TechCrunch)
  • 75 million people visit Facebook’s video platform every day. (Adweek)
  • Social video generates 1200% more shares than text and image content combined.
  • Snapchat users watch 10 billion videos each day.
  • Video campaigns on LinkedIn have 50% view rates

Our October expert panel will discuss compelling content creation that resonates, growing follower growth, improving watch times, and generating conversions and revenue. We’ll also look into new players entering the social video eco-system including Tik Tok, LinkedIn, and IGTV, while not ignoring legacy platforms like Youtube and Facebook and how to best optimize video content and increase shareability. Finally, how audiences are consuming video is becoming more and more important – platforms are tethering audiences with algorithmic tweaks to keep you tuned in longer. What do you need to know to keep audiences watching? Our panel will present data, case studies and take your questions about all things social video.

Lindsay Tredent Mauch of LTM DIgital

Our Moderator

Chris Strickland – SMCLA Board of Directors: Associate Director-Communications. Currently Content Strategy Lead at Jukin Media and former social media lead at Jam City, Ticketmaster, and Consumer Track.

Matt Gielen of Little Monster Media

Matt Gielen

Matt Gielen is the founder and CEO of Little Monster Media Co. the premier agency for YouTube production and audience development. Little Monster is dedicated to helping brands build and grow audiences for on YouTube, and Facebook. The company provides strategic consultation, paid media planning and execution, corporate training and operational support for major brands who want to build and cultivate real, engaged audiences through video. Clients include Conde Nast, BBC, Fandango, CBS, Sesame Street and many more.

Before founding Little Monster, Matt ran programming at Frederator Networks. During his time there he was a frequent contributor to Tubefilter, writing research papers such as Reverse Engineering the YouTube Algorithm, and Cracking YouTube 2020.

Matt Schlicht of Octane AI

Matt Schlicht

Matt is the CEO and Co-Founder of Octane AI, the leading Facebook Messenger and SMS marketing platform for brands. Matt is also the creator of Chatbots Magazine (the #1 bots and AI publication in the world with over 750,000 readers a year) and the For You page (the TikTok newsletter where he shares how he is getting millions of views a month on TikTok). Previously, with a focus on digital product design, Matt pioneered one-to-many online live video at Ustream (acquired by IBM), went through YCombinator, was on Forbes 30 Under 30 twice, and helped grow rapper Lil Wayne from 1 to 30 million fans online.

 

James Creech of All Things Video

James Creech

Creator and host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Co-Founder & CEO of Paladin, the essential influencer marketing platform. Trusted by influencer agencies and media companies across 6 continents, Paladin streamlines influencer discovery, campaign management, and reporting. Prior to Paladin, James served as SVP, Growth for Bent Pixels and VP, Operations at Channel Factory.  

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