How does Social Media change the way athletes, fans, leagues, teams, broadcasters and sponsors interact?

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Join SMCLA ( Tuesday September 22nd, 2009 at 7pm-9:30pm at Blankspaces (LA)(  to discuss the following topics:

  • How does social media change the way we experience sports?
  • What are some examples of athletes, leagues, teams and broadcasters using social media in the last year?
    • Positive examples: The Real SHAQ, Stewart Cink, 360 coverage of games/tournaments, AM570, Guest hosts on Jim Rome, NBC Olympics &athlete blogs
    • Negative examples: ESPN policymakers, league fines & penalties, Tweeting during games
  • How do we see this evolving?  What can the fan expect in the next year? 3 years? 5 years?
  • How does this affect the sponsors?  What can they do to continue to be supportive while still benefiting from their involvement?
  • What are some opportunities in the sports marketing field create by social media?
  • What are the dangers of athletes using social media? For teams, leagues, sponsors?  Is this any different from existing risks and control measures placed on post-game interviews and off-field behavior?

With the World Series approaching and the NFL season kicking off, we’re at a perfect point to discuss sports in social media. Recent flare ups with NFL policymakers and ESPN’s recent missteps on social media policy have really put social media in the sports world at the forefront of our awareness.  It’s time to discuss some of the key issues around the topic.

(Panelists TBD and will be added as they sign up)