Event Recap: SMCLA B2B Social Media Marketing on March 19

What happens when you have digital marketing professionals from leading B2B brands like LinkedIn and Adobe in the same room talking shop? Besides the amplification generated from more than 80 guests in attendance, our event generated thought leadership, insights and an interactive discussion that engaged social media influencers around the globe and trended on Twitter. […]

B2B Social Media Marketing on March 19

Digital media channels often highlight case studies and thought leadership with respect to consumer (B2C) social media, but often ignore business-to-business (B2B). And it’s unfortunate, because the enterprise and B2B market is one of the faster growing segments in the economy. So, what’s different if you’re selling to other businesses? SMCLA’s next event will focus […]

Nov 13 Speaker Spotlight: Eric Schwartzman – best-selling Author and Entrepreneur

Calling all social media professionals and enthusiasts! SMCLA is psyched to share some social media horror stories with you! We are proud to introduce one of our panelists, Eric Schwartzman. Best-selling coauthor of┬áSocial Marketing to the Business Customer, Eric specializes in a vast array of communications and social media policy development. He is the technology […]

On-site SM Book Giveaway – More Books!

That’s right, we’ve got a crate full of books to give away at Blogworld LA! We’ll be tabling at the Blogworld EXPO on Friday and Saturday, and we’ll be giving away one book per hour! All attendees are eligible. Just stop by the SMC booth, drop your business card, and follow our Twitterfeed (@SMC_LA) as […]