Thriving in Facebook's "Friends & Family" World

February 26 · General Assembly Santa Monica

Facebook’s new “Friends & Family” algorithm change puts even more pressure on brands trying to use Facebook. Is organic reach for brands even possible?

Should your brand increase advertising?

Is there a particular type of content that’s standing out since these changes took place?

Are Facebook groups going to play a larger role for brands moving forward and how should brands incorporate that tactic?

What strategies are working for brands who are thriving in Facebook’s new “Friends & Family” world?


6:30-7:30: Networking & Dinner

7:30-8:30: Panel Discussion

Kite Hill
Rise Bar
Fruit Bliss