Social Media Club of Los Angeles (SMCLA)

7:00pm – 9:00pm @ Blankspaces (www.blankspaces.com)

With the World Series approaching and the NFL season kicking off, we’re at a perfect point to discuss sports in social media. Recent flare ups with NFL policymakers and ESPN’s recent missteps on social media policy have really put social media in the sports world at the forefront of our awareness.  It’s time to discuss some of the key issues around the topic.

Panelists:

  • K.P. Anderson (@ikpanderson)
    • Executive Producer of E! Television’s “The Soup” and the spinoff “Sports Soup” on Versus.
  • David Wu
    • Mr. David Wu is the CEO of FantasyWorld.com, a social website that allows celebrities and fans to interact directly. Prior to FantasyWorld, David served as CEO of RotoHog, a Fantasy Sports company he co-founded with a Wharton professor. David attended UCLA for undergrad, and the Wharton School, University of Pennsylvania, for his MBA studies.
  • Chris Manning (@LD2K)
  • Tiffany Trevizo
    • Tiffany races motocross, surfs, skateboards, scuba dives and is an all around action sports athlete. Works with Zexsports; The action sports media network and Women In Action Sports an organization for women in the action sports industry and proffessional athletes aspiring for new opportunities.
  • Denise Garciano (@niecee)
    • Denise is the Social Media Manager for Pacific Sunwear (http://www.pacificsunwear.com).  She is an industry leading Sports Marketer, and has an extensive background joining and participating in almost every social network ever invented (and some that have yet to be invented).
  • Justin Ramers (Active.com)
    • Justin Ramers oversees social media initiatives for The Active Network’s family of properties including Active.com, eteamz.com, CoolRunning.com, LaxPower.com and the SportsPower franchise. In addition, Ramers is responsible for leveraging social media to promote Active’s consumer products and properties throughout the Internet.

Discussion Points:

  • How does social media change the way we experience sports?
  • What are some examples of athletes, leagues, teams and broadcasters using social media in the last year?
    • Positive examples: The Real SHAQ, Stewart Cink, 360 coverage of games/tournaments, AM570, Guest hosts on Jim Rome, NBC Olympics & athlete blogs
    • Negative examples: ESPN policymakers, league fines & penalties, Tweeting during games
  • How do we see this evolving?  What can the fan expect in the next year? 3 years? 5 years?
  • How does this affect the sponsors?  What can they do to continue to be supportive while still benefiting from their involvement?
  • What are some opportunities in the sports marketing field created by social media?
  • What are the dangers of athletes using social media? For teams, leagues, sponsors?  Is this any different from existing risks and control measures placed on post-game interviews and off-field behavior?

Thank You to our Event Sponsors:

www.filtrbox.com – Real Time Social Media Monitoring

www.blankspaces.com – Los Angeles’s #1 Coworking Office Space

www.resumebucket.com – Upload your resume for FREE

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