Are you ready for your closeup?

June 19 · General Assembly Santa Monica


Calling all content creators, influencers, social media managers, digital strategists, social platforms, nonprofits, and brands/agencies. Are you putting video front and center as part of your social media strategy? You should be. All social media platforms favor video in their algorithm and the gold rush is now on to control the eyeballs consuming your content.

Should you create video solely for Facebook? What are you doing with Instagram Stories? Is YouTube still the only game in town as a video destination? And how about live streaming – how does going live increase engagement? What is Twitch and why should you care? Are you using Linkedin video for B2B opportunities? These questions, along with best practices and case studies, will be front and center at this pre-VidCon panel!

Matthew Gielen

Matthew Gielen

Founder/CEO, Little Monster Media Co.
@MattGielen on Twitter

Matt Gielen is the founder and CEO of Little Monster Media Co. the premier audience-building agency for digital video. Little Monster is dedicated to helping brands build and grow audiences for social media platforms by leveraging the power of video with a primary focus on YouTube, Facebook, and other emerging social video platforms. The company provides strategic consultation, paid media planning and execution, corporate training and operational support for major brands who want to build and cultivate real, engaged audiences through video. Clients include Conde Nast, BBC, Fandango, CBS, Sesame Street and many more.

Before founding Little Monster, Matt ran programming at Frederator Networks. During his time there he was a frequent contributor to Tubefilter, writing research papers such as Reverse Engineering the YouTube Algorithm, and Cracking YouTube in 2017.

Ben Ratner

Ben Ratner

Video Producer/Director

Ben Ratner is a New York Emmy Award winning multimedia content creator with nearly ten years working in live television, media production, social media and live streaming production. Ben is the video producer for StarTalk Radio with Neil deGrasse Tyson. He formerly worked with Al Roker’s live streaming company Roker Media, Compound Media (Opie & Anthony), and Conan on TBS. You can follow him and chat about live production, podcasting, and dollar pizza at @BenMakesTV.

Tristan Snell

Tristan Snell


Tristan Snell is co-founder and CEO of Snakt, a new video platform focused on digital influencers and their fans, for mobile and web, and featuring over 100 top stars from YouTube, Instagram, and Vine. It is now emerging from beta and moving to a full rollout this summer.

He is also an attorney with 15 years of experience in intellectual property, Internet and corporate law, and consumer protection — winning landmark cases for tech and media clients such as Yahoo, Craigslist, MySpace, and Broadcom, negotiating groundbreaking deals with Walmart and Chase, serving as New York state’s ad prosecutor on its case against Trump University, and currently representing creators and innovators in digital media, entertainment, and fashion.

He has also worked as a web developer, designer, publisher, and editor, including as co-founder of The Brooklyn Quarterly. Tristan specializes in empowering creators and innovators while working to democratize video worldwide.

Marc Gawith

Marc Gawith

VP Sales Switcher Studios

Marc Gawith is on a mission to help brands and creators alike grow their businesses through the use of professional, social, live video. Being a people person Marc was drawn to sales over 15 years ago with experiences in business branding, events and video production he provides his clients a unique perspective. Marc grew a domain services company revenue by over $600,000 and launched their influencer marketing strategy. Marc enjoys spending time with his wife and two small children when he has free time.

Jon Burk

Moderator: Jon Burk

Director Digital Strategy – Al Roker Entertainment
Producer/Writer – JBM Los Angeles
As a freelance marketing and digital content producer, I work with a diverse set of clients including Al Roker and his production company, Al Roker Entertainment, Inc. Since 2012, I’ve added the digital and social broadcasting elements to the slate of traditional media TV programs and branded content produced by ARE ( I also handled the marketing and messaging for programs emanating out of ARE, as well as Al’s personal social media platforms (for Al Roker’s books, non-profit charitable activity, and personal appearances). Through JBM Los Angeles, I produce digital content for social media platforms for non-profits, musicians, brands; and am excited to bring the story of Nobel Peace Prize recipient and founder of the African environmental Green Belt Movement, Wangari Mathai to life in September 2018 through the music of Latin Jazz artist, Carli Munoz. Entertainment marketing/branding has long been my core specialty, formerly managing the retail & catalog marketing direction at Capitol Records, EMI Music, BMG, and independent music labels.

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