What is the Value of Social Media?

October 17 · General Assembly Santa Monica

In order to truly understand the value of social media, we must move beyond simple activity metrics such as likes and shares. In this talk, Matt Hertig of Alight Analytics will share his framework for demonstrating the real value of social media through the following:

  • Where Social Media Fits in the Customer Decision Journey
  • Why Constructing a Marketing Analytics Funnel is Critical
  • How to Deliver Meaningful Analytics for the Social Media Channel

Join us for this informative and entertaining look into how to not only understand, but actually use, social media insights and analytics.

Speaker: Mett Hertig, CEO/CTO, Co-Founder, Alight Analytics,


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